Brand Story
Orange22 Design Lab is a design-driven company that combines several elements: usability, culture, luxury, retail, hospitality, education, identity, brand and architecture to come up with products that stir up human emotions. Their success is the product of a combination of years of experience, deeper understanding of different cultures, and expertise in real world manufacturing and engineering. Dario Antonioni, founder and CCO of the company, says that they are making use of what cognitive scientists have discovered about people and real life experiences: that people easily forget facts but will always remember great stories that were able to touch them emotionally. Orange22 Furniture offers a few select items that offer emotional value, appealing to the pathos of human feeling. "Emotive Design" is what the company is known for, and behind the scenes, it’s a business that has a really big heart. In 2008, the brand launched the Botanist collection. This was the world’s first modern furniture collection to have collaborated with designers and foundations to raise funds for several causes.
Product Line
The brand has been creating modern home additions that have altered the course of the furniture industry and ignited a drive for innovation and creativity. Additionally, their products were designed to reduce environmental impact. In 2010, teh company launched two other collections in addition to the already existing Botany Line. The Minimal collection which includes items made of iconic bentwood, and The Carbon collection which reflects Antonioni's love for aviation technology. In the Minimal collection, you’ll find three different kinds of desks in a variety of sizes, and a few assorted kinds of tables and accent stools. One of the most creative products in their inventory is the Rectangular Large Walnut Wall Mounted Accent Desk. This unique minimal Orange22 floating desk is available in two sizes, small or large. It mounts easily onto any wall surface and acts as a multi-use desk or display shelf. The clever design of this piece allows you to use a full desktop computer with a keyboard slide out tray, and manage your wires so that they sit neatly and are out of sight. Intrigued by something more structural and visually stimulating? Look to the Carbon collection. The 50 Round Gold Low Gravity Coffee Table utilizes advanced aerospace technologies to sculpt limited-edition furniture. Crafted from fiberglass, the gold finish fully brings out the piece’s potential. Choose from black, gold, red, white, and gray finishes to bring out the most in your living space.
The Orange22 Furniture Aesthetic
By selecting furniture from this brand, you can significantly alter the overall aesthetic of your home, and welcome something new and refreshing that will add color, character, and efficiency. The minimalistic design of the brand's furniture earns the brand its well known title and respected stance in its industry. Minimalistic pieces have become the exemplary products of today’s contemporary market. The brand is one of the first brands to introduce innovative, artistic, minimalist statement pieces into the world of interior decorating, and because they have influenced the foundation of the movement, they have earned their recognition for their accomplishments and contributions.
Orange22 Furniture in Your Home
It is clear why the company is among today’s leaders in the future of interior design. Sleek bold lines, exceptional quality of materials, and stunning experimental design are embedded into the company’s history and with every new creation. There are no limits when it comes to personalizing your home or office. Both are distinct environments that should cater to your preferences and adjust to your style and reflect your personal tastes. Finding a place to begin with might seem like a daunting task, however once you confirm your designated space, you can begin to get an idea of how the layout will look like and what kind of furniture pieces you want to enhance the setting. Whatever pieces appeal to you the most, the brand's furniture is guaranteed to considerably bring attention to the finest details, colors, and tone of your lively home or office.
