Brand Story
Bend Furniture is a relative newcomer to the home furniture industry, and the unique company is already making waves. It was founded in 2010 by Gaurav Nanda who has always fostered an interest in merging everyday utility with sculptural beauty. He grew up in a household with parents who were an artist and an entrepreneur, so it’s unsurprising that Mr. Nanda combined the two industries through founding his furniture line. His passion and career took him from creating pottery to working as an automotive sculptor for a major car company. Like many artists and designers who came before him, the founder of Bend Furniture ultimately landed on furniture design and production as a means of creating functional artwork and a flourishing business. Today the Bend Furniture line has grown from one single chair to a broad inventory that includes over thirty unique pieces on offer, but the company has remained true to its design and mission roots laid out by the original team.
The Bend Furniture Line Bend Furniture was founded with a simple vision in mind: to craft and produce unique designs that combine stellar craftsmanship, elevated aesthetic qualities, and bring value to your everyday life. The inventory values beauty and utility equally, and keeps both of these ideals front of mind as new pieces are imagined and brought to life. A wire chair crafted with a unique pattern was the first product in the brand’s inventory, which has since grown to include several dozens of pieces. You’ll find pieces that are sure to make a statement in any room in your home including chairs, loveseats, tables, lounge chairs, and more. Accessories and other items, like baskets and pendant lighting, mirror the open, patterned wire frames that have come to define the look and visual identity of Bend Furniture. While the company is young, it has already demonstrated a keen awareness that any successful brand has to evolve and listen to its customers in order to remain successful. The growing company has a pulse on everything up and coming in the indoor furniture industry and takes great pride in its ability to adapt and always bring the latest Bend Furniture designs to market.
The Bend Furniture Aesthetic Bend Furniture is fun, playful, and funky. The company is based in Los Angeles, CA and sells its wares to customers throughout the world. Initial products and inventory from the brand were crafted from wire and had a distinctive focus on weaving together eye-catching patterns, elements of comfort, and everyday versatility. The wire material lent a unique appearance to the furniture pieces and allowed the Bend Furniture designers to truly push the boundaries of form. All items on offer are contract grade and tested against BIFMA standards, for pieces that are durable and will stand up to everyday wear and tear. The designs are intended to be versatile, so you can style your selections alongside any existing furniture and color palette. You’ll find furniture that blends seamlessly with modern interiors and classic-style spaces. Each furniture product is bent by hand and then spot welded at the seams for lasting durability. Bend Furniture uses recyclable metals like hot-dipped galvanized iron for furniture that’s easier on the environment, and is then protected using electroplating or powder coating. You can choose from a range of furniture types and colors to make a statement with your furniture, your way.
